Creative Lead with an opinionated Notes app and a daily dependence on the cult classic cold coffee. No syrups, no fluff, no notes. I think of my work the same way: uncomplicated, authentic, and leaving you with a sweet aftertaste.

I’m endlessly curious about why people think the way they do. What draws them in, what they ignore, and what actually earns a place in their lives and conversations. That curiosity has shaped 5 years of work from Content Writer to leading the creative thinking across 2 jewellery brands and 46 campaigns, helping ideas find their footing and collections find their voice.